To strengthen brand recognition and highlight its range for professionals, Titebond has refreshed the labels across its entire construction adhesive range. The new labels bring the range together under the Titebond brand and reinforce its focus on building professionals. Each product is clearly identified as Titebond while remaining easy to recognise through its distinctive colour and highlighted features.
Brighter colours and bold graphics attract attention and convey strength and innovation. The central design element is the updated Titebond logo, visually linked to the brand's strong symbol: a muscular building professional holding a labelled adhesive cartridge, alongside “The Pro's Advantage” slogan.
The new labels communicate essential product information immediately, helping contractors and DIY enthusiasts choose an adhesive that meets their needs and application requirements. The product name appears in large white letters outlined in black, set against a brightly coloured rectangle specific to that product. A key benefit appears above the name, with three distinctive features below it. Customers can easily find waterproof, moisture-resistant, all-weather, fast-grab or other products suited to their performance requirements.
Although Titebond has retained adhesive sub-brands such as GREENchoice™ and PROvantage™, the Titebond name dominates the logo to emphasise that these products belong to the Titebond construction adhesive family. Sub-brands and specific adhesive technologies, including water-based, solvent-based, VOC-compliant solvent, advanced polymer and polyurethane, are shown below the product name on the left.
“Titebond is a well-known and highly regarded brand in both construction and woodworking,” said Mark Schroeder, Titebond's vice president of marketing. “By emphasising the brand name and our commitment to serving building professionals, we also highlight that our products are formulated to meet the highest application standards. That matters to professionals and skilled DIY enthusiasts alike. We are also making it easier for customers to choose the best adhesive for a particular project. We believe this new packaging is what these products and our customers deserve.”
